Optical color correction
Violet is the complementary color of yellow. A violet pigment left on the enamel visually neutralizes yellow tones — the same idea as purple color-correcting makeup.
Purple tooth powder · 50 g
Purple color correction for your smile
Violet sits opposite yellow on the color wheel, so a violet pigment visually neutralizes yellow tones. It is the same principle behind purple color-correcting makeup and purple shampoo for blonde hair. Powder formula with baking soda, pearl essence and mint.
Free shipping · estimated delivery 10–15 business days
50 g
of product
12 months
once opened
50 g purple tooth powder
Baking soda, pearl essence and mint
Optical color correction
Estimated delivery 10–15 business days
Secure checkout with Shopify
Use within 12 months of opening
What the pigment does
How color correction works
Violet and yellow are complementary colors. A violet pigment left on the tooth surface visually cancels yellow tones, so teeth read whiter to the eye. This is an optical effect, not chemical bleaching, and it lasts while you keep using the product.
- Optical effect — violet neutralizes yellow tones
- Powder formula: baking soda, pearl essence and mint
- 50 g per jar
- Peroxide is not listed among its ingredients
Illustration of the color-correction principle. This is not a photo of results.
The facts
What we actually know about this product
Everything on this page comes from the manufacturer's specification sheet. Where we don't have confirmed information, we say so.
Pearl essence
The manufacturer lists pearl essence (nacre) among the product's featured components.
Baking soda and mint
The other two components highlighted on the manufacturer's specification sheet: sodium bicarbonate and mint.
50 g powder format
A 50 g jar. You dip a damp toothbrush straight into the powder — no toothpaste needed on top.
12 months once opened
The manufacturer states a 12-month period after opening.
Temporary, not permanent
Because the effect is optical rather than chemical, it lasts while you keep using the product. It does not permanently change the color of your enamel.
The principle
Optics, not chemistry
This product is not a bleaching agent. It works on the same color theory used in makeup and haircare.
Violet cancels yellow
On the color wheel, violet sits directly opposite yellow. A violet pigment deposited on a surface visually neutralizes yellow tones, so the eye reads the surface as whiter.
You have seen this before
It is exactly what purple color-correcting concealer does on skin, and what purple shampoo does on bleached blonde hair. Same color theory, applied to teeth.
What is in the formula
According to the manufacturer's sheet: sodium bicarbonate, pearl essence (nacre) and mint, on a base described as a water-silicon mixture. No high-concern chemicals are declared.
The numbers on the label
0 g
per jar
0 mo
shelf life once opened
0
components highlighted by the manufacturer
How to use it
Standard tooth-powder routine
Always follow the instructions printed on the packaging you receive.
1
Wet your toothbrush
Run the bristles under water. You don't need toothpaste on top.
2
Dip it in the powder
Take a small amount of powder straight from the jar.
3
Brush and rinse
Brush gently, then rinse thoroughly with water.
Straight answers
Frequently asked questions
If a question isn't answered here, it's because we don't have confirmed information about it. We would rather say that than guess.
By optical color correction. Violet pigment is the complement of yellow, so it visually neutralizes yellow tones on the tooth surface. It is not chemical bleaching, and the effect is not permanent — it lasts while you keep using the product.
The manufacturer lists sodium bicarbonate, pearl essence (nacre) and mint, on a base described as a water-silicon mixture. Peroxide is not listed among the ingredients, and the sheet declares no high-concern chemicals. The full ingredient list printed on your jar is the authoritative one.
Shipping is free. Estimated delivery is 10 to 15 business days from the date of dispatch. You will receive a tracking number by email as soon as it becomes available.
The jar holds 50 g. How long that lasts depends on how much you use each time, so we can't give you a reliable figure. The manufacturer states a 12-month period after opening.
We don't have manufacturer information on this. If you have any dental work, treatment or sensitivity, check with your dentist before using it.
The manufacturer's sheet declares no high-concern chemicals, but it does not publish abrasivity data (RDA). We can't make a safety claim we can't back up. If you have thin enamel or sensitive teeth, ask your dentist first.
It is a cosmetic oral-care product. It does not replace fluoride toothpaste, and it does not replace regular check-ups with your dentist.
50 g jar
Purple tooth powder, 50 g
Optical color correction with baking soda, pearl essence and mint. Free shipping, with an estimated delivery of 10 to 15 business days.
Secure checkout with Shopify
Estimated delivery 10–15 business days