Violet cancels yellow
On the color wheel, violet sits directly opposite yellow. A violet pigment deposited on a surface visually neutralizes yellow tones.

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Optical color correction with baking soda, pearl essence and mint. Violet pigment visually neutralizes yellow tones — an optical effect, not chemical bleaching.
Optical color correction
Violet pigment visually neutralizes yellow tones on the tooth surface. Optical effect, not chemical bleaching.
Pearl essence (nacre)
Listed by the manufacturer among the product's featured components.
Baking soda and mint
The other two components highlighted on the manufacturer's specification sheet.
12-month shelf life
Period after opening stated by the manufacturer.
A 50 g jar of purple tooth powder, available on its own or as a 2-pack. Violet sits opposite yellow on the color wheel, so a violet pigment left on the tooth surface visually neutralizes yellow tones. This is an optical effect, not chemical bleaching, and it lasts while you keep using the product — it does not permanently change the color of your enamel.
It is the same colour theory behind purple color-correcting makeup and purple shampoo for blonde hair, applied to teeth.
The ingredient list printed on the jar you receive is the authoritative one.
Always follow the instructions printed on the packaging you receive.
Shipping is free. Estimated delivery is 10 to 15 business days from the date of dispatch. You will receive a tracking number by email as soon as it becomes available.
The manufacturer does not publish abrasivity (RDA) figures, clinical testing, or guidance for use with braces, crowns or veneers, so we make no claims on those points. If you have dental work, tooth sensitivity or thin enamel, check with your dentist before using this product.
This is a cosmetic oral-care product. It does not replace fluoride toothpaste or regular check-ups with your dentist.
Violet and yellow are complementary colors. A violet pigment left on the tooth surface visually cancels yellow tones, so teeth read whiter to the eye. This is an optical effect, not chemical bleaching.
Illustration of the color-correction principle. This is not a photo of results.
This product is not a bleaching agent. It works on the same color theory used in makeup and haircare.

On the color wheel, violet sits directly opposite yellow. A violet pigment deposited on a surface visually neutralizes yellow tones.
It is exactly what purple color-correcting concealer does on skin, and what purple shampoo does on bleached blonde hair.
According to the manufacturer's sheet: sodium bicarbonate, pearl essence (nacre) and mint, on a base described as a water-silicon mixture.
Always follow the instructions printed on the packaging you receive.
Run the bristles under water. You don't need toothpaste on top.
Take a small amount of powder straight from the jar.
Brush gently, then rinse thoroughly with water.
If a question isn't answered here, it's because we don't have confirmed information about it.
By optical color correction. Violet pigment is the complement of yellow, so it visually neutralizes yellow tones on the tooth surface. It is not chemical bleaching, and the effect is not permanent — it lasts while you keep using the product.
The manufacturer lists sodium bicarbonate, pearl essence (nacre) and mint, on a base described as a water-silicon mixture. Peroxide is not listed among the ingredients. The full ingredient list printed on your jar is the authoritative one.
Shipping is free. Estimated delivery is 10 to 15 business days from the date of dispatch. You will receive a tracking number by email as soon as it becomes available.
We don't have manufacturer information on this. If you have any dental work, treatment or sensitivity, check with your dentist before using it.
The manufacturer's sheet declares no high-concern chemicals, but it does not publish abrasivity data (RDA). We can't make a safety claim we can't back up. If you have thin enamel or sensitive teeth, ask your dentist first.
It is a cosmetic oral-care product. It does not replace fluoride toothpaste, and it does not replace regular check-ups with your dentist.